November 21, 2019
Perfumes not only dress our skin, but also say a lot about our personality. For this reason, on most occasions, we look for a perfume that we like and with which we identify, that is different and special.
To achieve this we have to enter a field called niche or author perfumery. In it it is possible to find exclusive, artisan, original, quality aromas and far from a purely commercial orientation, which is what we find in most perfumeries, and which have large advertising campaigns and aromas aimed at a mass audience.
Niche perfumery is so named because its space in the market is small, it invests very little in advertising, since it is a product that tends to ‘sell itself’: the niche brand does not look for you, but you look for it. For this reason, it is usually found in singular points of sale, carefully chosen, aimed at a buyer looking for a different perfume and unrelated to trends. And it is that, a signature perfume, as its nickname indicates, has the creativity, originality and freedom in its elaboration of the perfumer who creates it. It is therefore a work of art for a limited number of customers who know how to appreciate the uniqueness of these aromas, focused on the true essence of what a perfume is.
Other of its main characteristics are its essences and raw materials, that are far from the conventional and are of a quality superior to that of commercial perfumes. In addition, they are not massively produced, so the chances of matching another person who uses it are much more difficult.
In short, these are truly special and unique creations that invite you to discover new signatures and new olfactory registers. Its price can vary, sometimes similar to other commercial brands, other times very high.
It is always a good idea to experiment in the exciting universe of signature scents, because finding your niche perfume is a different experience. When you find him, you know it is him, because it awakens in you an unparalleled sensation that only understands stories and sensations.
Equivalences to niche perfumes that you can find in the DIVAIN catalog:
Written by Alberto González