Eau de Rochas It is a classic of the elegant French fashion firm Rochas and remains their best-selling cologne to this day. In addition to one of the top ten best sellers worldwide.
Like a crystalline waterfall, it explores the freshness of spring water, and citrus fruits give it an invigorating character that makes it a happy and versatile fragrance.
Discover all its charms: its history, its smell, its durability on the skin, what the people who use it think.
Eau de Rochas: one of the most colossal citrus creations of all time
We go back 40 years in time. Consumers are already tired of compositions with heavy and heavy odors. The demand for fragrances with a more natural cut revives the formula of the most traditional fresh waters.
At the same time, the travels of the hippies Patchouli-scented perfumes are popularized in Kathmandu. But in general these do not usually show off quality.
It is then that Rochas develops a creation to respond to the prevailing olfactory needs.
Its concept is based on combining the strength of citrus, organic and Mediterranean aromas with the earthy, woody and rich peculiarity of oriental patchouli.
A perfume that reproduces the strength and power of a mighty spring. Celebrating Mediterranean raw materials and their natural lifestyle.
These proposals sound very current today thanks to perfumes such as Light Blue by Dolce & Gabbana or Acqua di Giò by Armani, but more than 40 years ago they were very pioneering.
The balance of its aromatic structure, with the contrast between its sparkling, salty, stormy and dense notes, makes Eau de Rochas much more than a simple citrus cologne.
Yes, its essence is fresh and invigorating but at the same time it maintains an attractive aura of darkness and mystery. Not least he has conquered faithful followers of both sexes for his enigmatic facets and his talent to transcend the rules of the game.
For all this, at Perfumative we dare to bet that it will never go out of style.
- FEATURED PRICES
- SIMILAR PERFUMES
Opinions on perfume
You are walking through the forest on a very hot summer day, when you find a waterfall that invites you to cool off.
His 77% approval rating confirms that this is one of the greats. Nearly 8 out of 10 people who try it consider it rich or very rich.
This perhaps explains why Eau de Rochas is such a common gift choice. His temperament allows him to be worthy of appreciation and esteem by different generations.
The older ones, for the memories of youth awakened by their olfactory memory. The youngest, for the vaguely retro and nostalgic feeling it evokes.
Comforting, it has the power to be a safe choice when you don’t know what perfume to wear or to cheer you up on the most depressing days.
vAdorable, refreshing, clean, unisex, crunchy, vintage, shiny – that’s how its most loyal users often describe it.
Durability on the skin is moderate and receives a rating of 6.7 (out of 10). The trail is very discreet and hardly leaves a trace.
The notes that people detect more easily in turn are, respectively:
- Citrus notes
- Green notes
Eau de Rochas, a timeless classic and a pioneer among the so-called “eaux fraîches” ~ Editorial Perfumative
You have to go back to 1970 for the creation of this perfume. Eau de Roche was its first name (it means Rock Water) and it expresses very well the wild and refreshing nature of this fragrance.
Even further back in time, in 1925, Marcel Rochas founded the Rochas house in Paris, in principle dedicated to the female textile sector and making suits that will serve to fix the image of the prototype of the 20th century woman.
Ahead of his time, in 1936 he continued exploring new fields and entered the field of perfumery, which would soon make suits take a back seat.
Although not the first (he had already created Air Jeune, Avenue Matignon, Audace and Femme) it is the most famous. Eau de Rochas it has survived to this day and is still today.
It was created by a newly hired Nicolas Mamounas, based on an early version by Edmond Roudnitska from 1948 and under the supervision of Marcel Rochas’s wife (now deceased): Helène Rochas.
The 70’s become their natural environment, through the generation flower power that exalts nature and floral aromas.
Later it remains in the memory as a family perfume and a classic of which the Rochas house proclaims that it still sells 3 bottles every minute.
Perfume is created at a time of feminist cultural revolution. Women demanded less feminine and more casual scents. That is why its more masculine side gives it great unisex potential.
In fact, many men use it although there is also a male version: Eau de Rochas Homme, still in production.
But what is your formula for success? It is a citrus symphony (one that uses citrus fruit peels) very well orchestrated and reminiscent of chypre-type perfumes.
The first notes bring the freshness of citrus, whose acidity contributes to creating a fragrance that does not cloak. Bergamot, lemon, verbena and mandarin – each with a slightly different twist – combine to make the initial impression.
It is followed by a floral heart with examples as sensual as jasmine, and others as French and fresh as muguet.
Lastly, Rochas wanted to achieve a river-like base note, with oak moss, ambergris, musk and iris, to leave a trace of earthly warmth when the aquatic freshness evaporates.
Eau de Rochas is enclosed in a bottle created by Serge Mansau that embodies the conceptual values of the fragrance: crystal clear water and luminosity.
The grooves in the transparent glass look like erosions on the rock of spring water, and the flask sparkles with the pale yellow color of the contents when held against the light.
In the upper area there is an inscription indicating your name. The cap is an original sphere of the same material.
The bottle is packaged in a deep blue box to symbolize flowing water; everything in this eau de toilette conveys its definition as “eau fraîche”.
It is offered in EDT concentrations of 50, 100 and 220 ml, and in spray or non-spray bottles.
A wide variety of toiletries has been created around it, such as moisturizer, shower gel, deodorant, etc.
To celebrate its 40th anniversary in 2010, Jean Michel Duriez (new perfumer creator of the Rochas house since 2008) launches a series of versions of Eau de Rochas: Eau Sensuelle, underlining the floral facet of the fragrance to make it more sensual without losing its characteristic freshness, and as a counterpart Eau de Rochas Fraîche, renewing its predecessor through a younger and fresher aroma.
In the spring of 2014 a special edition of the fragrance. The formula remains true to the original, but the packaging It is signed by illustrator artist Aurore de La Morinerie and the bottle receives an attractive metallic blue label.
There have been countless ads since its birth in the 70s, but they have always revolved around the concept of living water (be it a fountain, a lake, a pond, a waterfall …), the romantic vision of nature and a tribute to the joy of living.
Women like Jessica Stam or Jazmin Alcorta in recent years, or famous singers like Carla Bruni (1988) or Corynne Chabry (1987) in the past have been the muses of Eau de Rochas.
One of the most iconic songs that has accompanied his commercials is “Non, je ne regrette rien” by the iconic French singer Edith Piaf.
Here we leave you the latest advertisement for TV. Do not stop seeing it:
In addition, for the 40th anniversary in 2010 a contest was held for the 40 winning women to benefit from a photo shoot by the famous Kate Barry in Paris.
The sessions became an exhibition and graphic material to be used as an advertising campaign for Eau de Rochas, symbolizing that this fragrance has a place in the hearts of women of all ages and backgrounds.
What do you think of the Eau de Rochas perfume? Tell us.
Perfumative © All rights reserved 2014.
Eau de Rochas: A Cologne That Will Never Go Out of Style
Release year: 1970
Olfactory family: Citrus (Classic subgroup)
Perfumer: Nicolas Mamounas
Top notes: basil, bergamot, lime, tangerine, lemon, grapefruit
Heart notes: geranium, jasmine, coriander, narcissus, patchouli, rose
Base notes: amber, oak moss, musk, sandalwood
Personality: classic, fresh, elegant
Eau de Rochas Perfume Price: € 30 approx. (per 50ml)
Durability on the skin6.4